work examples & more

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When I’m not building brands, leading marketing teams, or speaking about emerging technology, you can find me hosting Two Girls One Down—a football podcast powered by unfiltered opinions, dog hair, and SEC-level emotional trauma.

Strategic storytelling with a sharp sports lens.
I author weekly NFL and NCAA analyses for Two Girls, One Down, blending data-driven insight with passion.  Each piece reflects my background in strategic communications and my lifelong passion for college and pro football. 

I design and launch full-funnel GTM campaigns that turn positioning into pipeline and narrative into results.

I've been able to create GTM strategies that include target market profiles, a marketing plan, and actionable sales and distribution strategies.

Creating full-cycle marketing campaigns, activation for third party partners and developers.

GTM for new products in complex markets with crisp messaging, smart segmentation, and experiences prospects and customers remember. 

I develop strategic content for SaaS and B2B tech companies that simplifies complexity, elevates positioning, and influences the full customer journey. My work aligns messaging with product value, driving both market understanding and pipeline impact.

Creating full-functioning lead generating websites for small businesses. JDR Plumbing was created to help a small independent Plumbing business generate their own stream of leads, and increase the success of advertising budgets.